A leader's role is to move others. To engage them and to inspire them to action. Effective leaders use every speaking opportunity to influence and inspire-in their phone calls, in meetings, in elevator conversations, in presentations, and in their formal speeches. They realize that the true task of leaders is to create believers. Many leaders take time to craft effective formal speeches and presentations, but fall down on the day-to-day communication. For too many leaders, "informal" is synonymous with "unprepared" when it comes to informal speaking situations. When people fail to communicate, they fail to lead. Speaking As a Leader puts communications squarely at the centre of leadership and shows how to lead every time you speak-from the biggest stage to the most informal hallway conversation or phone call. It helps readers to meet the enormous challenge of engaging, energizing, and motivating others day in and day out. In today's flattened orga