The ability to influence people's thoughts and feelings, to generate their buy-in, has emerged as the paramount leadership skill. The strongest leaders are those who create a positive vision of the future, paint a ""big picture"" that generates action by tapping into people's emotions, ask for a commitment, and inspire their listeners to take steps toward the goal. Generating Buy-In: Mastering the Language of Leadership will help you master the powerful language that breeds such a commitment.

Through real-world case studies and exclusive interviews, Generating Buy-In imparts a revolutionary yet practical approach to:

* Crafting a strategic story that projects a positive future to your audience

* Speaking the language of buy-in with images that mold powerful thoughts and emotions in your listeners

* Putting the language to work in service of your goal -- whether the goal is to raise sales, inspire a work force, or win a Presidential election.

Complete with examples, practical exercises