The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attentionāand how we can leverage them to draw and retain attention for our ideas, work, companies, and more.
Whether youāre an artist or a salesperson, a teacher or an engineer, a marketer or a parentāputting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or peopleāand not othersāand presents seven captivation triggersātechniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers.
Parr combines the latest research on attention with interviews with more than fifty scientists and visionariesāFacebookās Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendoās Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and moreāwho have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause.